Italcementi and architecture: white concrete for the new venue of Fondazione Prada.
The new Milan venue of Fondazione Prada, located in Largo Isarco in Milan and conceived by architecture firm OMA—led by Rem Koolhaas—consists in the redevelopment of an early 20th-century distillery. Striking bright architectural elements are made of a special white concrete by Italcementi.